abernathys

Abernathy’s: It’s About the Experience

November 20th, 2014 | Filed under .

Not far from the corner of 2nd and Iowa Street sits an eclectic vintage store full of unique, hand-made items. With various pieces of jewelry and accessories to vintage clothing and home décor, Abernathy’s has a little something for everyone. In the words of co-owner Becca Clarke, “it’s not just about a purchase at Abernathy’s, it’s about an experience, too.” After sitting with co-owners Becca and Nicole, it’s easy to see how the two provide a one-of-a-kind experience for each and every customer.

Let’s rewind to 2006 when Becca and Nicole first started working together at a handmade jewelry and clothing boutique. After the business announced they were moving, the ladies were confident they had the knowledge and experience needed to branch off on their own adventure. “We talked about the fact that we had been doing this for so long, we could do it ourselves. And with that, we would have the freedom to create our own designs for the business,” Nicole summarized. The next two years consisted of working at handmade markets and selling goods online. In the Spring of 2013, they had an idea, and what started as an idea, turned in to a business.

Becca and Nicole knew they had the expertise necessary to shift from online market selling to selling products in a brick and mortar store. At first, they looked at a handful of different locations throughout the QC. But after sitting with Kyle Carter, Executive Director of the Downtown Davenport Partnership, they soon realized downtown was the place to be. Downtown was also home to a growing community of small businesses unlike any other. On top of that, the downtown area provided an environment drawing tourists willing to explore the entire area, shops and all. With a little help from the Downtown Davenport Partnership, City of Davenport, and the Small Business Development Center, Abernathy’s the idea quickly evolved into Abernathy’s, the boutique retail store.

Now, what might one expect when visiting Abernathy’s? Eclectic and unusual items, of course. “We do whatever we can to offer an experience, and that means you’re going to see things you haven’t seen before and hear things you haven’t heard before,” Becca noted. Whether you’re in need of neon colored track jackets, a classy business suit, button rings, handmade soaps, and more, you’re in luck when you shop Abernathy’s.  The best part about it? You’re bound to find a new item each and every time you visit. In one hour-long interview alone, Becca collected two boxes FULL of vintage goodies from guests looking to keep vintage items alive while supporting Abernathy’s.

On any given day, Becca divides her time between searching for new items to add to the store, organizing and collecting items brought in from guests, making alterations to appropriate clothes, and of course, tending to customers. She works to make things natural and strives for a “vintage made modern” style. On the other hand, Nicole works on the consignment-side of things. She helps pick out outside designers to feature in the store and talks with local artists to help sell their work. She also makes the Goathead and Bunny jewelry found in the store.

“A variety of perks come with being downtown,” Becca mentioned, “specifically the sense of community.” The girls have received nothing less than support from other local small businesses in the area, and the nurturing atmosphere has helped the store grow immensely. Across the way, neighbor Great River Brewery has been great in assisting with big crowds, especially during events and tappings. Working with downtown businesses has provided a unique sense of community.

What’s on the horizon for Abernathy’s? Becca and Nicole are eager to consider another hot spot for a second store. The girls also hope to vend at Viva Las Vegas, a three-day festival full of fashion, cars, music, and much more.

Interested in learning more about Abernathy’s? Stop down at the store located at 315 E. 2nd Street and get to know the ladies behind the magic OR hop to their website: www.shopabernathys.com.


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