You may have seen 3rd & 4th street conversions are back in the news (again). For those who have been downtown for a while, you know we've been advocating for this change for more than a decade with stacks of plans and studies that support the improvement and examples in other cities.
But why now? And just…why?
In 2023-2024, 3rd and 4th Street will go through a total rebuild/resurfacing from Telegraph to Harrison Street – the $10M project is funded primarily by a federal grant. DDP wants to seize this moment as an opportunity to save time and money; while the roads are torn up and already disruptive, we can finish the project with new two-way streets from Marquette to River Drive…AND achieve a major flood mitigation goal – create the 4th Street flood detour route – a critical need to tie the west-end all the way to the Village during flooding. The detour route currently is Locust Street!
In the coming weeks there will be a special work session at City Council, a first step in a lengthy process to get this project accepted and done right. If we can get the project approved, the design process will begin, where we will ensure there's a balance between walkability of the neighborhood and traffic efficiency. A public work session is slated for Tuesday, Feb. 22 and we wanted to provide some clarity for what we’re fighting for.
This isn’t about what direction traffic is going.
The cherry on the sundae of the 3rd & 4th rebuild project – the actual directional conversion from Marquette to the QC-Times, is $1.7M more, of which, DDP will cover 35% - 40% of the cost by helping the City’s bond payments over 10 years. That’s MONEY where our MOUTH is.
Change is hard. New ideas require leadership. 2008 was our first study to outright say this needs to change, but this issue goes back as far as the 1980’s. The time for this was a long time ago, and in the decades we’ve bickered and done nothing, dozens of other cities across the United States have successfully implemented traffic calming and two-way streets projects and reaped the rewards.
It’s time we finally do the same.
And for those that say “but it’s always been that way…"
A) When has that ever been a good reason?
B) The e/w one-ways came in the late 1950’s and Brady/Harrison in the 1970’s.
The City was founded in 1836. It was not always that way…for the record.
If you would like more information, we have created this one-sheet listing benefits of the conversion project. Stay tuned for updates on the work session and council meeting dates.